Category Archives: Strategy

Anything related to the development of value based marketing strategies

The Changing Strategy Of Businesses

Dell’s success was largely based on its radically different business model. Where other companies were using stores to sell their products, Dell launched with “telephone sales.” It’s ironic that after 30 years, Dell is attempting to build stores that emulate … Continue reading

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Pain Killers – Asprin and Its Competition

Do you ever find the need to take a pain killer? If you do, perhaps you use aspirin, a pain killer that has a history going back as far as 400 BC when Hippocrates gave women willow leaf tea to … Continue reading

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Are You Controlling Your Destiny?

That FaceTime is currently only available when connected to Wi-Fi is, obviously, a limitation. But that it uses Wi-Fi — data, rather than voice networking — is an indication of just how big a deal it is. It’s the beginning … Continue reading

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