Dell’s success was largely based on its radically different business model. Where other companies were using stores to sell their products, Dell launched with “telephone sales.” It’s ironic that after 30 years, Dell is attempting to build stores that emulate Apple – a departure from this once winning philosophy.
The lesson here is not so much about Apple’s success, but how the “value” component for customers can change. The challenge is to keep an eye on shifting values and perhaps, more importantly, look for new opportunities to deliver value.
